Shaking up the coffee world and serving truly pure coffee, that’s what FarmersDirectCoffee does. Making the coffee chain shorter and more transparent by purchasing the coffee beans straight with the farmer for a fair price, without intermediate traders. And not just shorter, but also 100% sustainable and transparent. That way, as a coffee expert you know exactly where the quality coffee comes from. FarmersDirectCoffee strives for innovation on the coffee market. As the first coffee brand in the world where the coffee farmer really is co-owner. This doesn’t only mean a good price for his coffee beans, but the farmer also participates in the company result, without this leading to price increases.
Fair coffee for everyone
FarmersDirectCoffee has been founded by four entrepreneurs who want to improve the coffee world. We produce the best sustainable coffee in a sustainable way, with a fair price for the farmer and the market. We do this by throwing the current system overboard and using the most innovative techniques. Using data and blockchain we help farmers reduce costs and improve their harvest. By doing so, we’re promoting a fully traceable and transparent coffee chain in an inclusive way.
Insight into origin, transport, and production of the coffee beans
So, from our philosophy, FarmersDirectCoffee works completely transparent. A clear eye on the coffee chain, so you can see who the coffee farmer is, and which way the beans have travelled. Through the QR code on the packaging the entire process becomes transparent: from the green bean to the black gold in the cup.
Climate-neutral as max as at moment possible
Everything we do, we do with respect. Respect for the hardworking coffee farmers, but also for our planet earth. That’s why we produce our coffee climate-neutral as max as possible. From growing the bean crops to the transportation. No polluting pesticides and freight ships for us. Sustainability, that’s what we stand for. In the living environment of the farmer as well as here in the Netherlands. Not a bitter but a delicious aftertaste of the best coffee. Together we make the coffee chain shorter and more sustainable. Will you join us?