FarmersDirect Coffee was set up by three founders with extensive expertise and proven success in the coffee market. In addition to the founders, FarmersDirect Coffee has powerful partners who support it in achieving the new standard in the coffee market, and we’ve created a fantastic initiative called 'FarmersDirect Coffee Coalition'. We’re Opening up the Coffee Chain - together.
FarmersDirect Coffee offers its customers:
1. Full insight and control over your coffee product
Full insight and control over the origin, quality, sustainability and pricing of your coffee product
2. Long-term access to affordable quality
Long-term assurance of affordability and security of delivery of sustainable, high-quality coffee through the FarmersDirect Coffee Coalition
3. CSR leadership with proof for your consumer
Meet the CSR standards that serve the sustainable customer!
Ward de Groote
Roland de Koning
FarmersDirect Coffee Coalition
FarmersDirect Coffee consists not only of the aforementioned founders, employees and partners, but also our participants across the entire chain. This means our farmers receive a share of the profits, and we ensure a more sustainable and better production—together.
Unlocking the coffee chain with our seven promises
1. Directly from the farmer
2. Fair distribution of income
3. Sustainable and transparent
4. The Power of our Coffee Coalition
5. Strong partnerships
6. Traceable from bean to cup
7. Focused on the future with digitisation