FarmersDirectCoffee goes for a sustainable coffee industry

The coffee trade is in unbalance with several large producers and thousands of small farmers. Small farmers have unlimited access to attractive loans in order to invest in new coffee plants and in their living environment. And due to the distance between farmer and consumer, the coffee farmer gets paid too little and too late for their beans.

Furthermore, there is an increasing demand, and the offer stagnates due to climate change, insect pests, soil exhaustion and water shortages. Growing quality coffee costs money and requires great knowledge about climate and growing conditions. FarmersDirectCoffee will help coffee farmers to optimise the cultivation of healthy crops.

FarmersDirectCoffee on to a fair and transparent coffee industry

We’re all drinking lots of coffee. Annually, consumers across the globe spend no less than 200 billion dollars on coffee. In this respect, the origin and quality of coffee beans is a black box, because there’s no transparency in the coffee chain. This is reinforced by the dominant use of "blends" with beans from different countries and continents. FarmersDirectCoffee's ambition is to make things more transparent by bringing tasty coffee onto the market at a fair price. Setting the new standard in the coffee sector. We’re transforming the traditional and non-transparent coffee market into a transparent value chain with the farmer at its centre.

FarmersDirectCoffee and the cooperation with coffee farmers

Because taking good care of the earth while also taking care of the coffee farmers fits well together. The coffee farmers we work with receive our special app, which includes among others weather data, how to deal with soil conditions, and the use of nutrients. FarmersDirectCoffee also uses blockchain technology to make the entire chain 100% reliable. Origin, quality, and prices of each coffee bean are transparent and traceable. This creates short controllable lines and a new reality. The transformation to a better future for the coffee farmer, his environment, the purchase, and the consumer.

On to balance in the coffee market

This way we work towards more balance and a trading model in which the coffee price is not determined by speculative trade but by quality and sustainability. And because the coffee farmers participate in our company and share in the profits. Thus, stainability doesn’t have to be expensive. A fair price for the farmer also means a fair price for organisations that work with us.

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