The coffee trade is in unbalance with several large producers and thousands of small farmers. Small farmers have unlimited access to attractive loans in order to invest in new coffee plants and in their living environment. And due to the distance between farmer and consumer, the coffee farmer gets paid too little and too late for their beans.
Furthermore, there is an increasing demand, and the offer stagnates due to climate change, insect pests, soil exhaustion and water shortages. Growing quality coffee costs money and requires great knowledge about climate and growing conditions. FarmersDirectCoffee will help coffee farmers to optimise the cultivation of healthy crops.