Farmers
Join the coalition proposition
Ambachtelijke en duurzame koffie
The coffee sector needs renewal

The coffee sector needs renewal

The Coffee Barometer of 2021 paints a picture of coffee farmers worldwide living far below the poverty line. The Coffee Barometer is a report that provides an overview of the state of sustainability and challenges in the global coffee sector. The report was published for the sixth time in 2021. While coffee companies and retailers earn billions from coffee consumption, poverty among farmers continues to grow, as production takes place below cost price. Farmers continue to hope for better times. And that is the pattern FarmersDirectCoffee wants to break.

Contributing to the farmer’s living environment

Contributing to the farmer’s living environment

Due to the lack of knowledge, insufficient attention is paid to soil and bean depletion and to climate change. This could result in 50% of the coffee sector no longer being suitable for coffee cultivation by 2050. FarmersDirectCoffee therefore wants to make a substantial contribution to the coffee farmer, his welfare, well-being, and living environment. By means of innovations, we aim to enable the coffee farmer to generate more income in a sustainable manner. A special app allows us to share data on weather, prices, nutrients, and soil conditions. Access to such information is essential to achieve a better coffee world from within and FarmersDirectCoffee makes this possible.

The coffee farmer as full-fledged partner of FarmersDirectCoffee

The coffee farmer as full-fledged partner of FarmersDirectCoffee

The coffee farmers FarmersDirectCoffee works with participate in our company, as full-fledged partners. By joining forces and investing in and sharing the right information, we truly take the coffee farmer forward. Knowledge about sustainable crop protection, the right CO2-neutral processing methods, and the right sales channels.

Make the difference with FarmersDirectCoffee

Make the difference with FarmersDirectCoffee

Do you really want to make a difference? Then check where your current coffee comes from and find out what this supplier is doing to improve farmers' living conditions and sustainability. And compare this to the farmers who participate in FarmersDirectCoffee. We take our responsibility to ultimately pay the farmer a better price per kilo. Because the short transparent chain between farmer and shelf makes a world of difference to the farmer. And that’s what FarmersDirectCoffee is all about. Join us and help make the world of coffee a bit more beautiful, so the coffee farmer can invest in his land and his environment remains viable.