The coffee sector needs renewal
The Coffee Barometer of 2021 paints a picture of coffee farmers worldwide living far below the poverty line. The Coffee Barometer is a report that provides an overview of the state of sustainability and challenges in the global coffee sector. The report was published for the sixth time in 2021. While coffee companies and retailers earn billions from coffee consumption, poverty among farmers continues to grow, as production takes place below cost price. Farmers continue to hope for better times. And that is the pattern FarmersDirectCoffee wants to break.