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FarmersDirect Coffee has concluded from a consumer survey that the Dutch want a fair and transparent coffee industry, but are reluctant to invest themselves. It highlights the urgent need for sustainability in the coffee industry, given global regulations and the impact of coffee farming on the planet. The research points to a shift in awareness, with consumers becoming more curious about where their coffee comes from and the processes behind it.  

Key findings show that a large proportion of the Dutch consider regenerative agriculture (83%) and greater understanding of the coffee supply chain (55%) important. There is a call for fairness in the distribution of coffee revenues, with a notable difference between the preference of the Dutch (44.6% to the farmer) and the global average (about 1% to the farmer).  

Read the entire article by duurzaamondernemen.nl on this survey here (in Dutch).

become a co-owner of FarmersDirect Coffee.  

On November 14, our sharefunding campaign was launched on Eyevestor! This provides everyone with the unique opportunity to be a part of our solution.   

The coffee industry faces significant challenges, from deforestation to underpaid farmers and unsustainable agriculture. We are the sole provider of an integral solution to enable a more sustainable and 100% transparent coffee supply chain. And you can be a part of it!  

With the help of investors, we aim to expand and optimize our innovative data-driven approach in a way that benefits everyone in the chain, from farmers and transporters to supermarkets and consumers. Our digital solution offers blockchain verification from bean to cup, fostering direct trade between farmers and end-users, presenting a roadmap towards nature-inclusive coffee cultivation, ensuring complete CO2 verification, and implementing deforestation control. Through digitally irrefutable data, we forge a new chain—one that is fully transparent, equitable, and sustainable.  

Click on the link for an article by Techvisor on this initiative (in Dutch).

Exciting announcement! FarmersDirect Coffee was interviewed by VMT, highlighting the revolutionary initiatives of our company in guiding transparency into the coffee supply chain through open-source blockchain technology.

Read the full VMT article:https://www.vmt.nl/FarmersDirect Coffee 

Reasons mentioned for why FarmersDirect Coffee is at the forefront:

• Regenerative agriculture: maximizing profits for farmers while supporting regenerative farming practices;

• Open-source blockchain: ensuring transparency and traceability across the entire coffee supply chain;

• Long-term partnerships: establishing sustainable, enduring relationships between farmers and buyers; 

• Global impact: mitigating CO2 emissions through collaborations and technologies.  

FarmersDirect Coffee isn't merely a coffee brand; it is a movement towards a sustainable and transparent coffee industry!

When joining the Coffee Coalition of FarmersDirect Coffee it offers a pathway to sustainable coffee growth, utilizing the digital systems to achieve cost reduction, improved yields, and a lower CO2 footprint.  

We are happy to announce that cooperation Simexco in Vietnam officially joins our Coffee Coalition and by doing so they can help their farmers with this regenerative way of coffee production, the way of farming for the future.  

Watch the several movies about this collaboration on our youtube channel.

Every step of the Integrated Crop Management is explained by agronomists Douwe van Dongera and Eduardo Sampiao. Crucial measures for farmers, as this coherent sequence can significantly contribute to farmers achieving a greater reduction in their CO2 footprint, lowering costs, and enhancing soil conditions. These improvements, in turn, naturally result in higher yields. Looking ahead, this approach represents the sole sustainable farming method, applicable not only to coffee producers but to all types of farmers.

Our youtube channel also features an interview with Douwe and Ward de Groote about the promising partnership with Simexco, a leading Vietnamese cooperative. The collaboration aims to help farmers improve soil quality with these 8 steps and transfer knowledge about regenerative agriculture, ushering in a new era of sustainable cultivation.

The EU is taking a hard measure against deforestation, and rightfully so. A recently instated regulation requires all operators and retailers in the supply chain of coffee, cocao, rubber and many other commodities to prove that their products are deforestation-free by 2025. The deadline is approaching fast and the consequences of non-compliance are severe - a 4% fine of the annual turnover. FarmersDirect Coffee has developed a game-changing solution to help all concerns with this major regulatory challenge, while ensuring a healthier climate and fairer trade.   

Business Insider NL interviewed our co-founder Cees Homburg and regulation-specialist Luc Rosmalen on the topic.  

Read the full interview (in Dutch).

Watch this video of Eduardo Sampaio explaining the coffee planting process at Farroupilha farm, Brazil. Discover how we prioritize traceability, transparency, and sustainability by sourcing beans directly from our farmers. By putting farmers first, we offer fair and high-quality coffee.

Interested in joining our coffee coalition and helping us open up the coffee chain together? Let's work towards a more transparent, traceable, and sustainable coffee industry with the help of open-source blockchain technology.

Agriculture and horticulture sustainability expert Douwe van Dongera explains how he helps FarmersDirect Coffee grow coffee sustainably. Within FarmersDirect Coffee, he is involved in two projects. One is setting up a cultivation registration app to make cultivation even more sustainable. This uses 8 agricultural scientific parameters. Next to that is he working togheter with Wageningen University to properly map the carbon footprint in coffee cultivation. A good sustainability model for coffee cultivation is only possible if you start at the beginning. Healthy soil gives healthy plants. 

Simexco in Vietnam has found a strong partner in Green Coffee and blockchain in FarmersDirect Coffee. Watch Ward de Groote's journey into the centre of robusta production in Vietnam and discover the collaboration we have developed here over the past year. Opening up the coffee chain.

What a memorable and heartwarming moment, a special reunion between the two founders of UTZ Certified, Nick Bocklandt and Ward de Groote, in Guatemala. The founders of UTZ Certified have known each other for more than 25 years and were both inspired by the same vision: ‘Making sustainable coffee available for the global market and create a positive impact of sustainable farming techniques over the whole world’. Watch this special interview.